Have you worked in a digital agency? Have you worked on digital? Have you done any virals? Have you worked on websites? Are you familiar with edms? Been hearing these kind of questions lately from placement agencies and prospective clients. Looks like suddenly the whole advertising world has gone digital. Virals, edms, landing pages, road blocks and what not. Life as a writer has taken a strange turn. Suddenly from offline, you have been blasted in to the wide wide world of online.
Last night they discovered a human in the sewers, screamed the headline on Daily Vermin Times. Ed Rat paused to scan the headline and sipped his morning tea. He was in charge of the highly successful Human Extermination Programme. He came from the highly acclaimed family of rats that had unleashed Plague on the frail human race centuries ago. At that time rats used to be in the sewers and the humans used to be outside. Maybe they too had a Vermin Extermination Program. How ironic, thought Ed. We were destined to rule the world. We withstood their poison and laboratory tests. In fact, the tests made us stronger and resistant to the diseases. Now look at them hiding in sewers away from us, fearing us. The telephone rang. Ed woke with a start from his reverie. There must be something wrong, he thought. My room has shrunk, there are metal bars everywhere. It looks like a cell. I can see my cousins in another cell. They are all playing with something. What's this lump on my hand? What...
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