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Long copy

It’s been years since someone posed that question to me. “Have you done long copy ads?” I don’t blame them. It’s easy to get away with a paragraph. The real question is, can you get away with paragraphs and paragraphs. If you are good then, you definitely can. But then, you have to be adept enough to woo the reader to the last line of your last paragraph. It takes time and serious skill to achieve this. Today, long copy ads are competing with busy schedules, eye candy ads, TV, kids, wife, friends…the list goes on and on. Every writer faces this at some point in his life. I had a peek at Seth Godin’s blog. Man, that guy blogs like there is no tomorrow. That too across some five blogs! Pages and pages of relevant and thought provoking ideas, views, news and what not. And here I am struggling to fill an A4 page with words. I have a strange feeling that this guy has a comp wired to his brain. Look at his head. It’s as smooth as an egg. All those ideas would have pushed at his hair follicles and made them fall. That’s a hell lot of ideas Seth.

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